**Who the F*ck is Nico Santo?**

The Global Connector. The Unexpected Guest. The Carpool Karaoke Dad.

Underdog Alert: The One You’ll Want to Back

In a world quick to label and box people in, I’ve ventured into different fields and found success—often when the odds were against me.

Even when I was underestimated or told not to do it, I pushed forward, proving the naysayers wrong before they knew what happened.

My strategic mindset, enthusiasm in execution, and authentic interest in people make me the kind of person you’ll enjoy working with. No, seriously. I’m a really nice guy.

Learn more about my journey, the various roles I’ve taken on along the way, and the challenges I’m still pursuing.

Show, Don’t Just Tell.

The Relationship Builder

I excel at building relationships and influencing others across diverse settings. Whether charming world leaders, persuading CEOs, or managing difficult toddlers, I adapt my approach to connect authentically. That’s why I created ClearShot. Because being a connector and creating opportunities is in my DNA. Read More.

The Power Shift Decoder

We’re living in turbulent times. My perspective is unique because I’ve witnessed from the front lines the stories you read in the news. Having spent my career between China, the US, and Latin America, what sets me apart is my ability to understand these global shifts from multiple vantage points. Read More.

The Writer

I believe in the power of the written word. Throughout my career, I have written award-winning podcast scripts, authored a book that inspired many people to pursue their China dream, and produced a newsletter that is read by thousands around the world. Read More.

The Creative

For years, I didn’t fully embrace the creative, storytelling side of my personality. Then one day, I decided to make a podcast. Soon after, Spotify came calling, and the podcast became a hit. I now realize that telling compelling stories is an essential part of who I am. Read More.

The Economic Development Strategist

I have worked with national, provincial, and municipal governments and international organizations worldwide to craft and execute highly effective trade and investment promotion initiatives. I know what works and what doesn’t, and have a track record of success across diverse economies. Read More.

The Dad

Of all the hats I wear, this is the one I am proudest of. I am father to Lorenzo and Emilia, and boy, have they changed my life and priorities. Having them wake me up in the morning in Simba-Mufasa wake up scene style is what I love the most. Ok, I hate it. But I love it. You know what I mean. Read More.