Who the f*ck is Nico Santo?

The Relationship Builder

Superconnector DNA

Being a connector, making connections that aren’t immediately obvious, and creating opportunities isn’t just what I do – it’s who I am. It’s a fundamental part of my identity. This passion for building relationships has driven my career and led me to create Clearshot, a company that feels like the culmination of everything I’ve learned and valued throughout my professional journey.

The Inspiration: From Music to Business

Spotify has this brilliant feature that notifies users when artists they follow or listen to are playing nearby. Imagine getting a ping: “Hey, Billie Eilish, whom you’ve been listening to non-stop this month, is performing in San Francisco on December 7th!” This got me thinking: why couldn’t we have something similar for business connections and leads?

The Elusive Decision-Makers

We’ve all been there: scrolling through LinkedIn, only to discover that a key contact we’ve been dying to meet just attended an event in our area. You kick yourself thinking, “If only I’d known! That would’ve been the perfect chance to connect.” In today’s world, when decision makers are elusive and surrounded by gatekeepers, those two or three minutes face-to-face, when someone comes off the stage, can be golden opportunities to create an initial relationship that just can’t be replicated digitally. And let’s face it, cold outreach rarely works—your carefully crafted notes often disappear into the void of busy inboxes, never to be seen or responded to.

Engineered Serendipity

That’s where ClearShot comes in. We’ve designed it to solve exactly this problem by creating opportunities for business development professionals and entrepreneurs to connect with key decision-makers at the right time, in the right place. We empower users to position themselves in the path of key decision-makers, potential clients, or industry leaders they’ve been trying to reach. It’s about being strategic, yes, but also authentic, intentional, and purposeful in the approach.

Right Place, Right Time

Throughout my career, I’ve honed the skill of putting myself in the right place at the right time, armed with the right words to achieve my goals. Whether it was snapping a selfie with Xi Jinping in the Great Hall of the People, convincing an American exec that my proposed acquisition target was gold, or even coaxing a cranky toddler into their car seat – I’ve learned the art of persuasion across all walks of life.

Bottling My Expertise

Clearshot is about bottling that expertise and making it accessible for business development pros and entrepreneurs. We want to ensure that these driven, ambitious individuals can be in the right place at the right time, ready to have those game-changing conversations that lead to new opportunities.

Democratizing Opportunity

It’s also about leveling the playing field, giving people chances to make connections they might not have access to through traditional networking channels. As Lin-Manuel Miranda put it in Hamilton, we want to get people in “the room where it happens” – where business decisions are made, deals are struck, and careers are launched.

A Game-Changing Solution

With ClearShot, it feels like all the pieces have finally clicked into place. It’s about empowering users to be in the right place at the right time, to spark those serendipitous moments that can change the trajectory of a career or a business. So why not give it a shot? For business development professionals and entrepreneurs, that next big break or valuable connection with a hard-to-reach decision-maker or key contact could be closer than you think.

Learn more at getclearshot.com or reach out to me!